Badger Nurses Change Lives Campaign
Content Creator / Marketing Manager
The “Badger Nurses Change Lives,” case statement is the first step in launching our Centennial campaign, celebrating 100 years of the UW–Madison School of Nursing, in 2024.
Wisconsin faces a serious nursing shortage in our future as our state is growing older, and over the last five years we’ve made great efforts to increase our graduating class size. We sought to make a direct appeal to older alumni for financing the growth of the School.
Design was focused on presenting an optimistic plan, connecting actions taken now to addressing problems of the future. As our campaign moves into a public phase, we are promoting a digital content strategy, centering on a content-rich landing page.
To see more, visit https://nursing.wisc.edu/bncl/