The foundation of strategic marketing rests on having focused, measurable goals. Next is knowing your audience and delivering relevant content that nurtures a relationship.
Messaging should be consistent, recognizable, and strengthen the brand. The audience experiences a brand at multiple touchpoints through a series of engagements before making any decisions.
Digital media offers a plethora of information that needs to be organized to tell a story, track success, and pivot tactics using data-driven decision making.